Servicing all of Western Canada, we are an agency dedicated to representing the finest craft and artisnal brands in the market. A dedicated team of professionals assures that you are getting the representation that your brand rightly deserves. We are committed to accountability, reliability and above all else, a professional approach to doing business.
Jason James / Founder
jason@continuumbeveragecompany.com
My career in the beverage/alcohol industry spanning close to two decades has taught me a lot about myself. A successful career in this industry takes courage, hard work and the ability to create lasting relationships with those that you do business with. The goal in creating Continuum Beverage Company was to have the freedom to selectively work with brands and people who work diligently each and everyday to create products they love, that reflect a little piece of themselves, and that tell a story. I feel my role is to tell their story which comes from a place of pride and passion and give each and everyone of our trusted partners the best possible chance to succeed.
omar rashwan / founder
omar@continuumbeveragecompany.com
With over 20 years’ experience in the Beverage Alcohol industry, I have had the privilege to sell and market a diverse range of products across all segments. During this time I have learned that while the industry remains dynamic and fluid, achieving success by forging meaningful relationships with both producers and customers remains constant. In order to build brands and make every part of a portfolio shine, my philosophy is simple - understanding each stakeholder’s needs ultimately leads to realizing success. I will continue to strive towards achieving the sales and marketing results for all of our partners while providing solutions for their business via a consultative approach.
“When we first connected with Continuum regarding a potential working relationship we brought significant challenges. We were a new company, with new products, coming into a new province, in a relatively new category, with plenty of roadblocks and some big hills to climb relative to combating the stigma of Non Alcoholic Craft Beer let alone actually selling the beer.
We have dealt with plenty of pushback in the industry as a producer of Non Alcoholic Craft Beer but were surprisingly met with enthusiasm for the challenge and opportunity by this group.
It is always a hard thing to turn over representation or your product that you have worked so hard for. Omar, Jason and their team energetically showed belief in the category and our products and have been a huge reason for our growth into BC.
They are great to work with. They listen to our ideas, respectfully initiate their own ideas, are accountable for and to their staff, as well as to us. they have helped the growth of our brand beyond our expectations.
I would recommend Continuum Beverage Company to anyone and everyone.
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“Continuum Beverage Company has represented MOCOJO wines since 2019. We were initially looking for someone to work with us in the Interior and Kootenay regions of BC. We had been representing ourselves and finding that we could not do it all - the vineyard, the winemaking, the wine shop and the wholesale marketing. We reached out to our partner stores for the name of a rep who impressed them. Jason and Omar were mentioned repeatedly and before we could even contact them - they contacted us! They had heard we were in need of help and took the first step. During our initial meeting we were impressed with their professional manner and depth of knowledge in the liquor industry. Something we definitely needed. Jason, Omar and the Continuum team are now the face of MOCOJO Winery to the entire province. Working with them allows us to focus on growing our business on the farm - where we love to be. We value their open communication, respect their professional advice and it is clear to us that they sincerely want to see our business grow. Continuum is a trusted partner in our business and we look forward to a long relationship as we grow this little venture we call MOCOJO.
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